How did you discover the opportunity to provide this extra value?

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Anonymous · Accepted Answer

💬 Question: How did you discover the opportunity to provide extra value at
CBRE?

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⭐️ Answer:

Great question. So when I joined CBRE as an AI PM intern, I spent the first few
weeks just talking to researchers and business users — understanding how they
actually worked, what frustrated them, where they were losing time.

What I found was that teams were drowning in documents. They had hundreds of
thousands of pages across research reports, market data, transaction history,
all of it unstructured. People were manually searching, copy-pasting, re-reading
the same documents over and over. It was killing productivity.

But here's the thing — the real insight came from a structured discovery
workshop I ran with stakeholders. I used JTBD thinking to dig deeper: what job
were they actually trying to do? It wasn't just "search documents." It was "find
the right insight fast enough to make a decision." That's different.

Once I understood that, I mapped it to what LLMs and RAG could actually do —
semantic search, context assembly, answer synthesis. But I also saw the risk:
hallucinations, irrelevant results, users not trusting the output.

So I didn't just say "let's build an AI search tool." I said, "Let's build an AI
search tool that proves it's accurate, shows its sources, and gets better with
feedback." That's how Ellis AI came together.

The extra value wasn't just the technology — it was solving the real workflow
problem and building trust through transparency and measurement. That's what
drove adoption up 30%.

How did you discover the opportunity to provide this extra value?

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